This is how hotels and tourism folks screw up social media
I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I...
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Facebook Interest Lists are going away
Screenshot of a Facebook Interest List that we set up for some Tourism Currents clients. Very handy for tracking, in one place, what folks were talking about on their Pages, rather than manually going...
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How to take 360 photos for Facebook using your phone
Panorama 360 photo taken inside Magnolia in Waco, Texas (photo by Sheila Scarborough) (Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes...
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What’s the difference between a writer and a blogger?
I’m so going to blog that – lanyard from the late lamented SOBCON business blogging conference (photo by Sheila Scarborough) This question came up in a Facebook discussion … what IS the difference...
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A social media bio mistake that means no one can find you
Word (courtesy jonhoward on Flickr Creative Commons) (Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique...
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How to automate your network. Or not.
Automation meets humanity (courtesy Peter Kurdulija on Flickr CC) Someone asked me recently about different aspects of automating one’s online presence….automating content marketing, of course, but...
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Avoiding blogger burnout, particularly in tourism
Me in the inspirational Surf Ballroom in Clear Lake, Iowa Is the grind getting to you? Has the blogging inspiration muse deserted you? Are you, like me, trying to figure out how to avoid blogger...
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You have to answer the WIIFM question about social media – What’s In It For Me?
Conversation (courtesy Ray Wewerka on Flickr Creative Commons) While tidying up my living room, I stumbled across a book that I contributed to back in 2009 … The Age of Conversation 2: Why Don’t They...
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Walk away with a content plan you’ll actually use
Screenshot from a Tourism Currents webinar – no, they don’t all involve kittens and beer, but we do try to make it fun! (courtesy Stephanie Weeks on Twitter) Sometimes the best way to figure out how to...
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Get more out of your 24 hours – 4 steps to more content in less time
More content in less time on one slide via Sheila Scarborough We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online...
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